CFMEU NSW

Design · Manufacture · E-Comm · Campaign Shoot · Media Pack

CFMEU NSW have built a loyal member base from their care and consideration for workers rights in the construction, forestry, mining and energy industries. Slogan’s like ‘Stand & Fight and ‘If Provoked Will Strike’ embody the culture that runs through their union - Nobody messes with their workers rights!

We were commissioned by CFMEU to create a merchandise range that members would proudly wear to work and beyond. Our collection includes hoodies, tees, puffer jackets, anoraks, and hi-vis workwear, featuring bold and standout logos in a bi-annual collection that dropped for Winter and Summer.

We facilitated product sales by providing CFMEU with a well-designed e-commerce store & 3PL solution, a captivating campaign photoshoot, and a comprehensive social media collateral pack. This ensured that the products were presented to their members in a manner that reflected the elevated quality of the range.

The experience was a resounding success, leading to an ongoing collaboration with CFMEU NSW and the upcoming production of a fall/winter collection for CFMEU VIC.